beauty founders on the industry’s new discipline era
i'm giving away 10 subscription upgrades
Hello and welcome back to as seen on :)
I’m still on a high from the newsletter rebrand reception. It was a long time coming. Someone asked why it took six months and, honestly, I have no answer. The time it takes is the time it takes. I am who I am. A few of you mentioned the dark mode thing. Sigh. Something will have to be done, I suppose, so hang in there ;)
ICYMI, The Cut interviewed me about the redesign in partnership with Adobe.
In today’s newsletter, I asked the founders of Fur, Live Tinted, DedCool, Tower28, and T3 what does building a beauty brand for the long term actually require in 2026? Also, a new Glossier fragrance; the next it girl MUA; who’s buying beauty brands; Vuori’s denim launch, Sweetgreen’s biohacking pivot; Beckham K Beauty ambitions; Sydney Sweeney is making country sexy; Quince’s Series E raise; another Buzzfeed SOS; Banksy revealed; and a bunch of other stuff…
Before we dive in, my sister is currently writing her senior thesis on K-beauty, so I’m helping her gather responses. I’m giving away 10 subscription upgrades to readers who take a few minutes to fill out this 10-minute survey.
I just discovered one very cool bicoastal Black girl, Tyra Booker — newly appointed Assistant VP of Marketing at Rare Beauty and previously a Senior Director at ILIA Beauty. Maybe she can make Rare Beauty interesting again. They just launched a foundation called “True to Myself”.
