the hinge marketing team is bullish on substack
there's proof
Good morning and welcome back to as seen on.
Two days ago, The New York Times published a profile on Kyle Smith, the NFL’s first-ever fashion editor. In more proof that great minds think alike, today’s newsletter features an interview with Kyle ahead of Sunday’s Super Bowl.
My day job at Adidas puts me at the intersection of sports and fashion, and I think Kyle is one of the most interesting figures shaping that space. In our interview, we discuss the evolving relationship between sports and fashion, how NFL players are using fashion to build their personal brands, Emma Grede and Kristin Juszczyk’s new apparel line, and this weekend’s inaugural GQ Bowl.
In other news: Diem’s latest seed raise, the Kanye x Sean Combs collaboration you didn’t see coming (or want to), why Politico is about to lose $8 million in revenue, and a bunch of other stuff.
Something about this Alix Earle ad for Carl’s Jr. feels like an early 2000s romcom. I don’t hate it. Carl’s Jr. is back to doing sexy ads because DEI is dead and ugly girls don't sell burgers. These words are not mine.
Brett Cooper wants to be the Right’s Alex Cooper; the Joe Rogan for young, conservative women. Before announcing her self-titled show in December, the 23-year-old Tennessee native and UCLA grad hosted The Daily Wire’s The Comments Section podcast. In only a week, the three episodes of her new show have amassed 7M+ YouTube views, with the channel gaining 1.32M subscribers. Brett’s husband, who handles ads for the channel, said they’ve already sold out of the show’s initial inventory. I spent a good twenty minutes going through Brett’s Instagram—this is the first I’m hearing of her. She recently moved back to Tennessee, bought a farm, and seems to spend a lot of her free time with pigs and ducklings. Nothing conservative women love more than a big ol’ farm. From the outside looking in, it’s interesting to see how the conservative movement has co-opted the optics of wellness, nature, and oneness with the land.