we're about to get a modern-day mad men
ft. jimmy fallon and bozoma saint john
Hello everyone and welcome back to as seen on.
Happy Easter Friday to all who celebrate. I celebrate, and thats my agenda once this goes out.
Today’s newsletter was fun to put together. I had a lot of thoughts about a lot of things: A24 wants to be the A24 of music, how Substack and ShopMy are working together, why the Boy Smells relaunch flopped, Sephora’s fragrance war against TikTok and Ulta Beauty, Beyoncé’s Cowboy Carter tour might be her worst-performing yet, video podcasts are becoming Gen Z’s appointment TV, Revolve facing a $50 million class-action lawsuit, the book you need to read next—and a bunch of other stuff.
This is a great newsletter. You should upgrade to read XO
The creator of the Apple Dance is suing Roblox for allegedly using her choreography without her permission. They had reached out to license the TikTok famous dance for its game after she filed a copyright last year, but started selling it before negotiations were finalized. I hope she gets a big fat check.
Unsurprisingly, Rhode was the top performing beauty brand at Coachella, with almost $4 million in earned media value, followed closely by Kosas. “There was a notion of Coachella fatigue,” said Alex Rawitz, director of research and insights at CreatorIQ, who pointed out that by 2019, Coachella was already starting to feel “played out.”The decline is reflected in Google Trends data that shows lagging search interest associated with music festivals like Coachella and Lollapalooza. Also unsurprising.
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