as seen on

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the corporate trend sweeping the nation

Ochuko Akpovbovbo's avatar
Ochuko Akpovbovbo
Feb 05, 2025
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Good morning and welcome back to as seen on.

I very much enjoyed the conversation in Monday’s comments section re: Bianca Censori’s Grammy outfit and the Kanye of it all. Good stuff.

Today, we’re back to regular programming. I wrote about Daniel Penny joining Andreessen Horowitz’s payroll, why Bustle Digital Group is being sued for $3 million by their landlord, why I think we should be paying more attention to Klarna’s CEO, and why parents are trading 529 plans for Bitcoin.

I also interviewed

ZINE
author and Reddit’s Head of Global Foresight & Methods,
Matt Klein
, about his 2025 META Trends Report, which analyse 70+ global trends forecasts. Matt thinks the vast majority of trend reports are corporate advertisements. I’m inclined to agree.

ENJOY!


  • Joe Biden signed with CAA for representation, which is how I know someone is going to give this man a podcast deal and it's going to be bleak.

  • Julia Fox says she’s writing film scripts for the “youth” who want “fresh content” and not reboots. “Financiers, hit me up. I have amazing casts. I have amazing stories. They’re crazy. They’re out of this world.” Every article about Hollywood I’ve read in the past month leads me to believe there’s going to be a lot more “safe” content coming our way in the next few years. From a Vulture article: “Hollywood is plagued by a sense of doom precipitated not just by financial anxieties but a feeling that a pervasive “woke is broke” mindset will affect what we see on our screens in the coming years. In this sense, they see film as more of a bellwether than a trailblazer: reflective of the culture at large more than predictive or dictative.”

  • Fashion brand campaign films are so 2024, which is why Prada commissioned

    Ottessa Moshfegh
    to write a short story collection for its Spring 2025 campaign. Each story is written from the perspective of a different Prada persona, embodied by actress Carey Mulligan.

    There’s not much more I could possibly say on the topic of fashion and literature, so allow me to quote myself:

    “Inevitably, literature will come to hold a further elevated space in culture, as people become less creative and less prolific, because they will not read and they cannot write. I assume that knowledge of literature—the ability to understand and appreciate it—will become so rare that invoking certain authors or titles will signal luxury in ways we’re only starting to see. Literature that is near impenetrable now will become almost impossible in the future, as A.I.-generated works become commonplace. And what is luxury, if not that which is impenetrable, near impossible? Why not pick up Dostoevsky today?”

    Who can get their hands on this book for me? I’ll make it worth your while.

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