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Katie Stone's avatar

I have way too many thoughts to distill down in a comment, but i'll leave you with, once again, the glossier --> rhode pipeline is happening before our eyes

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principal investigator's avatar

wait.. i remember when the kardashians were getting flamed for their appetite suppressant lollipop sponcon and flat tummy teas. it's been a few years and the primary ingredient is different, but i'm skeptical that lemme's gummies be any different from Flat Tummy Lollipops.

https://flattummyco.com/products/flattummylollipops?variant=40217131024472

Lemme does feel more upmarket, and by that corollary, geared towards the already-thin or working hard to stay that way, making it harder to prove its isolated effectiveness. the engagement rate for those flat tummy posts were always pretty low but dang i guess people really did use the kardashian promo codes

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