47 Comments
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Casey Lewis's avatar

aww, justice for old navy athletic wear! i've exclusively worn their leggings to run for the last 10 years and some of my pairs have held up literally the whole decade

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Ochuko Akpovbovbo's avatar

Just out here being a professional hater ;

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Ali Kriegsman's avatar

ditto this - it’s basically getting athleta on the cheap and i LOVE old navy leggings like

legit they are the only ones that don’t fall

down on me and they are so flattering on ze tush 🍑

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Ochuko Akpovbovbo's avatar

Okay maybe this is a sign I need to get a pair of these leggings 😂

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Sarah Shapiro's avatar

I just wish the logo wasn’t so prominent

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Casey Lewis's avatar

yes SAME! i usually just peel them off, though this particular collection's logo looks a bit more intense

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Ochuko Akpovbovbo's avatar

But peeling off the logo does say something !

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Michelle's avatar

Came here to say this. They have petite sizes which is rare to find. Hold up well, too. Some of their joggers and zip up type things don’t have logos at all!

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Kylie's avatar

"I never read anything good about the crypto industry" fr! 😭 it was the only "business community" willing to work with Trump + his family after January 6th 🙄

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Ochuko Akpovbovbo's avatar

Honestly so freaking sketch. One propaganda I will never fall for lol

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Lee Glandorf's avatar

Re: Tinder's group dating function, back in like 2010/11 there was a website called Grouper that let you set up group dates! I went on one! It's a solid concept though inevitably frought. If Tinder was smart they'd turn the group date format into a content series/show.

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Carly DiBiase's avatar

Yes!!! I’ve been thinking about Ochuko’s interview with Alice Ma, and I think the perfect show for Mad Realities to re-contextualize for Tik Tok is MTV’s Next! I mean it was basically the in-person equivalent of swiping on Tinder!

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Skylar Allen's avatar

Speaking of moving influencers, someone needs to investigate why not a single one of them ever properly disclosed their partnerships

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Ochuko Akpovbovbo's avatar

Sounds like a lawsuit to me 👀

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Kathleen Schmidt's avatar

I watched the Book Blitz episodes. Can we talk about how you can only buy about 4 books with $100?

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Barbara's avatar

That was my first thought too!!! That much money should definitely buy you more… But they did only have 5 mins and some of the selections are big books (War and Peace, Neruda).

Curious to see if any of the upcoming authors flags it

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Kathleen Schmidt's avatar

Idk. Something isn’t sitting right with me about it.

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Ochuko Akpovbovbo's avatar

Yup :/

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Ochuko Akpovbovbo's avatar

I think it’s pretty representative of what I see in stores tbh. If you’re buying hardbacks anyway. I’m not sure what it used to be like but damn shits expensive

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Ochuko Akpovbovbo's avatar

Which is why Amazon will sadly continue to thrive. Gosh

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Carine's avatar

Phlur’s “co-founder” (buyer & investor, as of 2021) Chriselle is such a mystery to me. I don’t think she’s evolved much since her blogging days 🥲

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Ochuko Akpovbovbo's avatar

Haha she’s the one who went on the podcast right ? We love to see it

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Carine's avatar

Yes, she was the one on the podcast!

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Ral Joseph's avatar

this is one hell of a newsletter.... I had a really great time. Congratulations to Hailey Bieber and I’m looking forward to shopping that new khy line.

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Ochuko Akpovbovbo's avatar

Thanks Ral! Really enjoyed writing this one ! ☺️

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Martha's avatar

Man to be Sydney Sweeney and profit off your bathwater - goals

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Ochuko Akpovbovbo's avatar

Literally such a flex

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Christl Stringer's avatar

The UO rental concept is so interesting. Hopefully they collab with indie brands too

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Ochuko Akpovbovbo's avatar

I doubt they will tbh. But I’m impressed by it. UO has always been doing some interesting stuff

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Christl Stringer's avatar

I remember when they put Kurt cobains suicide note on a shirt. They are not scared lol

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Ochuko Akpovbovbo's avatar

Damnnn. No they did not 🥹

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Courtney's avatar

1. Re Old Navy commercial: such a random collab. I saw it on TikTok (of course) and I was so confused. If only the budget matched the quality, sigh.

2. The Cut’s desire to become a new influencer led magazine is so interesting to watch. Not sure how I feel about it TBH.

3. The Cosmo blind date idea is very cute, also very much inspired by the Chicken Shop girl (so sorry I don’t remember her name atm) and could backfire terribly. Either way it should be fun to watch.

4. I generally don’t understand the hype around Rhode. Very surprised this deal happened, but excited to see what ELF does not considering people are not too keen about the rising prices amid the tariffs in the US. Maybe introducing a secondary tier of mid luxe products ???

Fun reads as always, Ochuko 💗

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Ochuko Akpovbovbo's avatar

1. Been thinking about ads and just how fleeting their cultural imprint is. For so much investment…

2. Say more. Why do you feel iffy about it ?

3. Thought the same thing when I saw it. I think it’ll be fine though

4. I think Hailey is a very effective influencer. Her understanding of trends and brand is stellar and I respect it

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threadloopfits's avatar

I will always need a trigger warning before I hear "Ballerina Farm" after all the essays - but I do find the family so interesting, so a reality show sounds intriguing!!

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Ochuko Akpovbovbo's avatar

I’m so over those essays damn. Sooo over the discourse. But I do find the business fascinating

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Madison Huizinga's avatar

A TLC-John and Kate Plus Eight style Ballerina Farm reality show would mean so much to me

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Ochuko Akpovbovbo's avatar

I know right?! Now the idea is planted it’s really all I want

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Whitney's avatar

Whatsapp is about a second away from just reinventing Weverse

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Ochuko Akpovbovbo's avatar

Never thought about this lol. It’s weird I’m really curious about where exactly Meta wants to take the product. Hope they don’t do the most

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Sarah Shapiro's avatar

Rachel’s reporting for Line Sheet is so great! I’m biased but have long been a fan 😉 she’s got the data and insights

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Ochuko Akpovbovbo's avatar

Also obsessed with her reporting. Her scoops are unreal. Line Sheet now and always

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Kathleen Donahoe's avatar

actual lol at this headline ilu

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Ochuko Akpovbovbo's avatar

I did think it was a good one ;)

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Ochuko Akpovbovbo's avatar

Omg Khy! Have you bought anything from them before ?

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