29 Comments
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Lauren Gallo's avatar

The way that I wish Andre Leon Tally was still alive because he would have *things* to say about this met gala theme and what’s really painful is that if he was still alive and him and Anna were on good terms and she actually let him curate it it would be such an amazing exhibit.

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Ochuko Akpovbovbo's avatar

say a lot of tweets and comments expressing similar thoughts !!

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Clara's avatar

No stanning government figures etcetc, but if I *did*, I'd stan Lina Khan every day of the week.

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Ochuko Akpovbovbo's avatar

No but she’s kinda badasss!

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Brittany's avatar

"North mentions God about three times in this interview and says that to help people, she spreads the gospel: “Tell them about God, and how problems get solved if they follow his word and his way.” "

...problems also probably get solved because she was born into a filthy rich family but okay kid.

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Miller Henry Grace's avatar

Well said 🤓💯

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Ochuko Akpovbovbo's avatar

Haha I’m sure she knows that too 😂

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Jordan Bogigian's avatar

I have to say I’m a premier hater of the practice of brands clearing their IG feeds. I think it leads to a really confusing consumer experience. Merit had questions from people asking if they were under new ownership. For anyone new to the brand page (and there are probably many, given that brands do this at buzzy marketing moments) they have no context for the brand beyond the new drop. I think we can leave this behind. Curious about whether there’s some sort of native IG functionality that could be implemented to serve a better purpose here

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Ochuko Akpovbovbo's avatar

I agree. Brands do it all the time now and I think it’s abbot confusing

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Ochuko Akpovbovbo's avatar

Also maybe they’ve archived and will unarchive soon?

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Jordan Bogigian's avatar

Im sure this is the case usually!

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Vitally Useless's avatar

Beauty brands using mental health as marketing is just pivoting from when they were using feminism to sell us makeup along with the way the skincare industry used it to sell procedures and plastic surgery. The guise of getting Botox for "yourself" as an act of empowerment while it's just women capitulating to the typical youthful beauty standard as well as separating women from their money was genius and it worked well for a long time. Now it's all about "centering yourself" and "checking in on your feelings". Considering it's next to impossible for many folks to access quality mental healthcare, capitalism was always going to end up selling them a blush as a quick balm to cover their sadness/anxiety.

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Ochuko Akpovbovbo's avatar

WORD! Capitalism has been co opting the word EMPOWERMENT for decades and we fall for it all the time!

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MOVN's avatar

I get excited when the commodity of mental health comes up though it seems it rarely does, but I’m not a big content consumer. I hesitate to use a confusing term, but this neoliberalism—it’s deeeeep. I love challenging it because, philosophically, it reveals the radical interconnection between mind and culture….and self and world. Dominant psychology colludes with the thinking and practice that SEPARATES mind from life. Neoliberalism tells us the mind is in your head—or worse, your brain. And self-improvement is always kinda an inside job. We know this as individualism, but even our most beloved psychology often reinforces practices that simply get you back to work, spending money to do so.

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emily north's avatar

YOU ARE SOOOOOOOOOOOOOOOOOOOOO GOOD

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Ochuko Akpovbovbo's avatar

Emily thank you!!!!!! 😘

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Katie Stone's avatar

"the ultimate posthumous slay"

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Ochuko Akpovbovbo's avatar

But it is isn’t it 😂

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Becca Freeman's avatar

I went through this exact same rollercoaster reading the North West interview this AM. What a ride.

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Ochuko Akpovbovbo's avatar

I know! It was actually a fun read and unexpected in a few ways

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Abbie Robey's avatar

Just finding your Substack and it’s like you’re replying to a lot of my random thoughts I just thought happened in my head and weren’t important. I was so wrong! I love this and the way you write! Have subscribed!

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Ochuko Akpovbovbo's avatar

welcome!!!! glad you found me :)

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Mall Talk by Trish Mock's avatar

Beauty brands trying to connect their products to mental health is a stretch. I respect the donations to various MH orgs, but let’s be honest here, it’s all marketing and a ploy to attract GenZ. I recently wrote about the beauty industry’s exploitation of mental illness in my post, Bipolar Princess.

Perhaps the worst offender was skincare brand SelfMade and their peddling of “psycho dermatology” and “creams that combat stress.”

Wonder how their regulatory let that slip through the cracks!

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Ochuko Akpovbovbo's avatar

omg I remember that brand!

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Giulia C.'s avatar

I honestly love Rhode so much! I was so skeptical at the beginning, but now I’m never going back. I would give all their makeup a big thumbs down, though.

Love reading you, big fan from day one

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Ochuko Akpovbovbo's avatar

Interesting! Tell me more about why you don’t like their makeup !

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Tuğba Avci's avatar

That's funny! I found "Link in Bio" through your subscribed publication list last week. Not me snooping around people's subscription lists haha but I think it really helps to discover other great writers you might enjoy if you already like a certain writer on Substack.

It's such a shame you don't live in Berlin. I've been hosting the Berlin Substack meetups since January. We meet nearly every month, and there are usually around 30 writers joining. We also have a Telegram group with over 50 writers. Let me know if you ever find yourself in Berlin, and we can grab a coffee. If the dates fit, you can also join one of our meetups. Happy Weekend 🖤

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Ochuko Akpovbovbo's avatar

Omg will do! I wish I was in Berlin too! Would love to joint the telegram though! And Link In Bio is really cool glad you found them. I be snooping too !

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Pavithra Dikshit's avatar

Literally my favourite substack xx

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