Archive - as seen on

we’ve been seeing a lot of Apple Martin lately

plus: as seen on live; powered by FireFox

Oct 1 •

Ochuko Akpovbovbo

September 2025

AI is in its madison avenue era

model performance < brand ???

Sep 29 •

Ochuko Akpovbovbo

from cambridge to harlem: a post-grad reckoning

an as seen on mini series; presented by The Cut

Sep 26 •

Ochuko Akpovbovbo

i-D’s editor-in-chief is addicted to substack

Sep 24 •

Ochuko Akpovbovbo

august reading recap 📚

as seen on my shelf #12

Sep 23 •

Ochuko Akpovbovbo

gen z brands are way too obsessed with being gen z brand

it hurts to watch

Sep 22 •

Ochuko Akpovbovbo

have you read the raise?

Addison Rae, Charli XCX, and the Art of the Book Launch

Sep 17 •

Ochuko Akpovbovbo

gwyneth paltrow is reviving her The Row fantasies

+ a K Beauty Seen Report

Sep 15 •

Ochuko Akpovbovbo

i skipped graduation to work in london. now what?

an as seen on mini series; presented by The Cut

Sep 14 •

Ochuko Akpovbovbo

summer berries a day keeps the scandals away

a Djerf Avenue Seen Report

Sep 12 •

Ochuko Akpovbovbo

luxury is coming for your fur babies

ANOTHER FREE NEWSLETTER TODAY

Sep 10 •

Ochuko Akpovbovbo

hollywood, anime, and black fandom

introducing: seen reports

Sep 8 •

Ochuko Akpovbovbo

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