39 Comments

Re: the Skims thing - this is a weird move for them, as they’ve been pretty tight with their marketing. This is giving “let’s be everything to everyone.”

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I know it’s interesting. I want to see if it’s a one of or if this is a direction they’ll go in. You know these brands, always looking to expand 🤷🏾‍♀️

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Jul 25Liked by Ochuko Akpovbovbo

Forecasting email delivery problems for Flamingo Estate and whoever else is on their shared email IP lolz

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Wait didn’t even think of this. So true 😂

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Jul 25·edited Jul 25Liked by Ochuko Akpovbovbo

its giving....vegan SPAM.

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author

😭😭

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Jul 25Liked by Ochuko Akpovbovbo

I don’t even like business/media news roundups like that…but I will read every single one you post!! this was so genuinely fun

I’m also convinced that in every relationship one person has to be the protein bro (it’s a gender neutral role to be clear…in my relationship it’s my girlfriend)

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Thank you Celine! And you’re so right lol. One for every pair. One person putting their protein powder dust everywhere 😂

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Thanks for letting me feel informed, a must read to understand the world around us, one fashionable trend at a time, now that's engagement to the max, keep them coming, heartfelt thanks 🤓😍📖🔖💯

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Haha thank you! :)

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Jul 25Liked by Ochuko Akpovbovbo

before last month I thought Nara Smith was the older lady her husband had a child with when he was a teenage model (I forgot that lady's name and assumed they'd since married and had more children)

Never seen any of her videos but I find the discourse around her a bit ridiculous. Maybe it's the result of not being American and also having a mother who was close to Nara's current when she had me+did the homemade meals thing, but after finding out her actual age, I am not surprised a 22 year old former model is still slender after having multiple children (emphasis on the 'former model' part there) or that she's making a production out of homemade meals. Unless she's saying or suggesting other women should do as she does, which afaik she isn't.

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This is so funny 😂. I’m Nigerian and grew up in a similar household so I can relate. It’s all too much and people need to just chillll

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Jul 25Liked by Ochuko Akpovbovbo

- your selection of photos from miss biebers pregnancy shot are absolutely correct

- whenever I glance at a young man's shopping on the kassenband 👀 in germany they seem to be always be buying those protein optimized puddings / yoghurts

Have to admit I went through a protein phase at one point and I think it has a lot to do with the demonisation of other macros (fat and carbs) making protein the only 'good' one. And all of the gymshark fitness girls told me this was the only way to build a dumptruck 😔

A LOT to unpack psychologically around supplements / fortified foods - I feel we're all very quick to believe that we could be deficient in something

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That last line haha. I feel like these days if you think too deeply about anything the whole system falls apart. I feel like we never really understand nutrition and there’s always some new fad every few years. Also great to see a German reader here. Hi!

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The protein thing is huge in the Netherlands too right now. I swear there is a protein packed version of everything. I will say though that Lohilo ice cream has probably become my fav ice cream brand protein or not. They are so good!!

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I live in Germany and it’s huge there too tbh. I’ll be in Amsterdam soon I need to check this out

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Jul 25Liked by Ochuko Akpovbovbo

More companies should NOT sell to the big 5. Go Wix 👏🏼👏🏼👏🏼👏🏼

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Yes!!!! I read this article a while ago about how these big companies are the reason there are less IPOs and it doesn’t help the economy

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Jul 25Liked by Ochuko Akpovbovbo

Great informative article!!!

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author

Thank you!!

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Jul 25Liked by Ochuko Akpovbovbo

I love this shirt from Kaia, but am I missing something with some of the text being bold and some not?! Is there subtext here?

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Lol I had to go back to the picture because I hadn’t noticed. Good catch but no idea what ages going for

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Jul 25Liked by Ochuko Akpovbovbo

WOOOOEEEE. "as seen on" hits the inbox on a wednesday! i am now able to get through the rest of the week

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author

You know it!!

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Jul 26Liked by Ochuko Akpovbovbo

Don’t you think the box office numbers for the sequels is becuz that’s what’s being offered? So if you want to go to the movies, and all that’s out are sequels…?

I don’t mind sequels. It’s the remakes that piss me off. At least a sequel carries on a story. A remake is a rehash. Lazy. We didn’t need a Presumed Innocent remake. The original was fine.

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I think chicken and egg. Are they getting remade because they’re performing better or is it the way round? Not a fan of sequels personally but what the hungers say are interesting

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Jul 25Liked by Ochuko Akpovbovbo

Truly, you keep me in the know - thank you, thank you, thank you.

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author

You’re welcome x3 😆

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Jul 25Liked by Ochuko Akpovbovbo

I feel like people are also more willing to be “influenced” by athletes cause they’re arguably the original influencers. Real people playing sports that are (for the most part) accessible to the everyday person. Would we have influencers today if we didn’t have Michael Jordan x Nike in 1984?

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author

Also this for sure!

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Jul 25Liked by Ochuko Akpovbovbo

everyone's praising nara and marc jacobs' social as some kind of genius when it's really not. MJ had already partnered with a smaller creator on this exact same concept last year. they just copy pasted with nara to reach a bigger audience. bleak.

https://www.tiktok.com/@marykorlindowns/video/7317757073977068843

https://www.linkedin.com/posts/mary-korlin-downs-614b67128_marc-jacobs-is-killing-influencer-content-activity-7221268212103966720-8gQj

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I saw this yesterday! I think the fault is MJs and I personally hate when grabs put creators in that situation

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Jul 25Liked by Ochuko Akpovbovbo

your lists are so entertaining and relevant ty for doing the research so I don’t have to!!!

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That’s my job!! You’re welcome ☺️

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